VOA
Sleep tracker with AI analysis
Mbulak
2023
Designed the customer journey, from loan application to repayment
Mapped user journeys and designed the complete interface for a new mobile product
About the project
A mobile financial app
The company planned to launch a new product. I joined during the design phase, reworked the existing design drafts, mapped the complete user journey and designed all interface states.
- Industry
- Fintech
- Product
- iOS & Android app
- Role
- Product UX/UI designer
- Responsibilities
- User journey, UX/UI design, core and supporting screens, interface states
- Team
- Developers and the marketing team
- Constraints
- Project under NDA
01 · Defined how the app flows fit together
- Task
- The starting point was a specification and existing design drafts. I needed to bring them together into a coherent user journey and clarify how the flows connected.
- Solution
- I mapped the app structure and the connections between flows. The user journey helped the team discuss the logic: I identified open questions, clarified requirements and agreed on transitions before designing screens in detail.
- Result
- Created a unified map of user flows that became the foundation for further interface design.
02 · Designed core flows and states
- Task
- Design an interface for the user’s key tasks and account for different situations when using the app.
- Solution
- I designed core screens, navigation, forms and interface states. I worked through guidance, feedback and error handling, discussed decisions with developers and accounted for technical constraints.
- Result
- Prepared designs for the core flows, including intermediate states and transitions between screens.
03 · Designed help and account features
- Task
- Complement core flows with ways to get help, find information and manage personal settings.
- Solution
- I designed supporting app sections and connected them to the core flows. I worked through the information structure, navigation and states needed to complete user tasks.
- Result
- Prepared designs for supporting sections that complement the main user journey.
Other work at the company
Alongside the app, I worked on the company website, promotional materials and ads
Takeaways
The app design was complete when my work ended. I don’t have usage data for the product.
This experience showed me the importance of working through the logic before detailed screen design. The user flow map helped identify gaps in the requirements and agree on decisions with the team.
